![]() We often see this technique in advertising. When you group items with certain characteristics, our brains naturally draw links to help us try and understand the relationship. The law of similarity states that we perceive elements as a group if they’re similar in shape, size, color, or other characteristics. ![]() The law of similarity is the most important and useful of the grouping set. Roughly speaking, the Gestalt Principles fall into two categories: those that deal with perception and those that deal with grouping. They can help you create designs that are more cohesive and unified. ![]()
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